About this Course
In a job market where social media rules, having a standout professional LinkedIn Profile which attracts recruiters and hiring managers is a must.
It is no longer enough for job seekers to write a cover letter and resume and send that off to prospective employers. A job seeker must be able to build a personal brand and effectively market themselves and network online.
Given that LinkedIn is the preferred social network for recruiting it is essential that school leavers and university students entering the workforce forge a strong and professional LinkedIn presence.
What you will learn
- Understand what a personal brand is and its importance in today’s workplace
- Understand the importance of a good LinkedIn Profile in building your personal brand
- How to create and maintain a professional, standout LinkedIn profile to showcase your strengths, build credibility and engender trust
- How to effectively network online, take control of your online presence and get employers to reach out to you with a professionally written, SEO-optimised LinkedIn profile
- How to maximise your LinkedIn Profile for networking
- The etiquette on how to behave on LinkedIn